我们在2019年Relay42客户活动中赶上了Alison Hawkins,Digital Media&Marketing Manager。亚博竞彩APP在这段视频中,她聊致她们周围的最大挑战,以及Heineken如何与Relay42合作,以解决这些挑战并达到旅程的道路管理目标。亚博竞彩APP




We started working with Relay about a year ago, and Relay42 started off being really all about helping us build up our capability and helping us reach our goal of getting 8 million unique people identifiers by the end of 2021. So that’s kind of the broad remit in that space, but we needed to talk to a business of marketers who don’t necessarily have a background working with data, don’t necessarily see the value of working with data, and to be clear there’s so many different ways you can map that to value. Proving efficiency and effectiveness is what we need to deliver against, and Relay42 has helped us to kind of build that and understand how we can start small and scale up. So, it’s been a really good learning journey for us, and we’ve not cracked it, but we continue to test and learn and that’s where Relay’s been really important.

我喜欢中继团队的样子是他们没有通过中继商业模式来到你的东西,然后尝试鞋掌你的业务来匹配。它真的很合作,我们已经探讨了那些不同的工作方式以及我们如何改进流程,使其符合Heineken视角的业务挑战。最终,我们需要回答Heineken利益相关者,并且中继团队在操纵他们拥有的模型时非常聪明,但是它为我们工作。It’s good to see other brands and what they’re doing because as a CPG client we’re not as forwardly progressive in how we use first-party data as other industries like telcos and the travel industry, so it’s great to be able to get other people’s viewpoints. So that’s been fantastic.